Michaela Merz

Online shopping: PwC Total Retail Survey 2015

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Photo_R_RGB_SH14_D4_JA_5190.jpgFifteen years ago, in the heyday of the e-business boom, internet promised to change industries and business models very quickly, first of all in retail trade. When these promised changes did not realise very quickly, this resulted in the bursting of the dot-com bubble.

However, even if change took longer than expected, now it is already part of our lives and not only in the developed countries, but all around the world. New online business models have a disruptive effect on long established businesses, as the fate of firms, such as Blockbuster, Borders and quite recently, RadioShack shows.

PwC prepared a Global Survey of online shopping behaviour, analysing the disruptive effects of mobile and online shopping on traditional retail shopping. 15,000 customers around the globe were asked of their opinion about online buying behaviours, effects of social media on purchases, use of mobile payment and virtual currencies.

If you are interested, the following pages contain the report and are full with further information related to the survey:

Total Retail 2015

There is also an interactive map online with country results and a few interviews with retail executives around the globe. I recommend to look around and watch also some of the videos online.

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