Michaela Merz


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So verliert man Kunden


Ich liebe UNIQLO. Das ist der Laden, der Roger Federer seit Neuestem einkleidet und der Laden, den es in der Schweiz nicht gibt.

Ich entdeckte UNIQLO zufällig, als ich in New York unterwegs war. Ich war zu Fuss von einer Kundenbesprechung in Richtung meines Hotels unterwegs und es begann wie aus Kübeln zu regnen. Ich hatte keinen Schirm dabei und brauchte Schutz und der nächste Eingang war jener von diesem Laden. Ich habe Shopping nicht gern. Continue reading


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How to lose customers


I’m a fan of UNIQLO. That is the shop, which only recently has started to clothe Roger Federer and the shop, which does not exist in Switzerland.

I discovered UNIQLO by chance, when I was travelling in New York. I was on foot on my way back to my hotel from a client and suddenly it began to bucket it down. I didn’t have an umbrella with me and needed shelter and the next doorway was into this shop. I don’t like shopping. Or rather, with the thought that I again have to buy new clothes, I get goose pimples. The idea that I’ll have to undress and dress and then undress again and again have to dress and nevertheless nothing fits, is simply unbearable. Continue reading