Michaela Merz


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How to lose customers


I’m a fan of UNIQLO. That is the shop, which only recently has started to clothe Roger Federer and the shop, which does not exist in Switzerland.

I discovered UNIQLO by chance, when I was travelling in New York. I was on foot on my way back to my hotel from a client and suddenly it began to bucket it down. I didn’t have an umbrella with me and needed shelter and the next doorway was into this shop. I don’t like shopping. Or rather, with the thought that I again have to buy new clothes, I get goose pimples. The idea that I’ll have to undress and dress and then undress again and again have to dress and nevertheless nothing fits, is simply unbearable. Continue reading