Michaela Merz


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EU – proposal for the Definitive VAT system for Cross Border EU Trade


As part of the VAT action plan as launched on 7 April 2016, the EU Commission announced a legislative Proposal for the Definitive VAT system for Cross Border EU Trade. This proposal  introduces the cornerstones of the Definitive VAT system for Cross Border B2B EU trade[1]. Continue reading


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EBIT – EU Commission adopts Communication on Taxation of the Digital Economy


On 21 September 2017, the European Commission (EC) issued a Communication (non-binding, strategic policy paper) on the taxation of the digital economy. The Communication will serve as a basis for further discussion among EU leaders at the Tallinn EU Digital Summit of 29 September. Continue reading


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EU Commission – adopted action plan on VAT 7 of April 2016


On 7 April 2016 the Commission adopted an Action Plan on VAT – Towards a single EU VAT area. The Action Plan sets out immediate and urgent actions to tackle the VAT gap and adapt the VAT system to the digital economy and the needs of SMEs. Continue reading


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EU – Strategy for the Digital Single Market


On 6 May the EU Commission announced its strategy for Digital Single Market. The aim is to further simplify and harmonize the applicable VAT and legislative rules to e-biz and e-commerce (in particular re telecommunication and copyrights) as well as to reduce the administrative burden companies are facing in this field.

The ultimate goal is to remove the barriers which currently hinder EU based companies to grow and to be (more) competitive with the world’s Internet giants. The strategy also wants to help European customers to shop on-line form other EU countries as easy and simple as it their home countries. The VAT related initiatives of the strategy focuses on: Continue reading


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Italy: reduced VAT rate of 4% on e-books from 1 January 2015


PwC_R_Vinesh.Naidoo_Yoginee.Sharma_Vernie.Slabert_SouthAfrica_Jhb_P_CW_0017.JPGThe Italian Parliament passed the 2015 Finance Law on 22 December, which applies the 4% VAT rate to e-books as of 1 January 2015. According to the legislation any publication that is identified by an ISBN code (International Standard Book Number) and transmitted through any physical or electronic means, should be considered as a book and, as a result, subject to the 4% reduced VAT rate. Continue reading


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Global conference “The Future of VAT in a Digital Global Economy” – Vienna – 24-26 September 2014


People walking in a plaza/square - PwC, Photo_RGB_C_2 44647.jpgWhat’s the future of VAT in a digital global economy? How are corporate, individual income taxes and VAT connected in a global digital economy?

Distinguished academics, policy makers from bodies such as the OECD, IMF and the EU Commission as well as practitioners and government representatives from all over the world will elaborate on the hottest topics regarding VAT related to the digitalisation of the global economy. Continue reading